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5 New Trends from a Study on the State of AI at Work

The pace of technological advancement is accelerating. This is not news to anyone wading through the ChatGPT craze. Artificial intelligence (AI) is at the forefront of this revolution. We are swiftly seeing companies adopting AI solutions. Even more rapidly are software providers like Microsoft adding AI to tools. 

The goal is to use AI to do things like:

  • Streamline operations
  • Automate tasks
  • Reduce errors
  • Boost business output

The 2024 Work Trend Index is a joint report by Microsoft and LinkedIn. It provides valuable insights into the current state of AI in the workplace. The study sheds light on how AI is transforming the way we work. It provides both fresh ideas and considerations when using AI. 

Being a business IT provider means we keep on top of these types of reports. By understanding the trends, we can help our clients navigate these changes. We can also help them leverage the power of AI to drive business forward. 

Next, we’ll look at the main trends identified in the report. As well as explore how they can impact your operations.

Employees Want and Expect AI at Work

Is your company lagging behind in AI adoption? You may find it harder to attract and keep top talent. The study shows that 75% of knowledge workers now use AI at work.

Employees understand that AI helps them do certain things faster. One of the concerns is a lack of rapid adoption by companies. Companies in turn need to have a plan. AI is like any other new technology. It can help, but only if you do it right. 

The best way to move forward is a partnership with employees. Learn how they feel AI can help them most. This gives you a great starting point for where to leverage AI effectively. 

AI Skills are Becoming More in Demand

There are now new positions we never heard of just three years ago. Prompt engineer is one of these. Employees who know how to use AI to get the best output are most in demand.

The study also found that job loss fears haven’t yet been realized. Instead, companies are seeking AI-skilled staff. Fifty-five percent of leaders worry about having enough talent to fill needs.

The need for AI skills means employers should add AI training to upskill teams. Employees can take the initiative to improve their use of AI and prompts. It’s in everyone’s best interest to learn how to harness AI productively.

The Evolving Role of Employees Using AI

The report also reveals a notable divide in employee use of AI. The spectrum begins with skeptics, rarely using AI. On the other end is power users. They use AI frequently in their work.

These AI “power users” are saving more than 30 minutes per day. They do this by reengineering their workflow using artificial intelligence.

Some of the ways that AI can augment roles and assist with tasks include:

  • AI-driven automation 
  • Data analysis and reporting
  • Customer support enhancement
  • Document and policy drafting

Companies can benefit from their AI power users. These employees can help train others on their team. They can also help create foundational processes and templates. Other employees can then follow these templates to enhance their work.

Things Can Get Messy Fast without a Plan

Companies have immense pressure to show ROI. Many haven’t yet figured out how to do that with AI enhancements. But they’re also worried about being too slow to adopt. 

One of the issues this has led to is employees using AI on their own. Using un-sanctioned AI tools. Possibly using AI where the company would rather have a human touch. This puts the emphasis on businesses needing an AI use policy, and fast.

It’s the “Wild West” without a use policy in place. Companies can begin by contacting their IT provider for expert guidance.

The Ethical Considerations and Trust in AI

As AI becomes more prevalent, it’s essential to address the ethical considerations. The Work Trend Index emphasizes three important things in this area. These are transparency, privacy, and bias mitigation in AI systems.

Businesses must ensure that AI tools are deployed ethically and responsibly. This means clear communications to employees and customers about how it’s using AI. Building trust in AI is crucial for its successful integration into the workplace.

Final Thoughts on AI in the Workplace

The 2024 Work Trend Index offers valuable insights. It helps companies understand the transformative power of AI in the workplace. It’s important to understand these key trends and embrace AI strategically. Doing this enables businesses to unlock new opportunities. As well as enhance productivity and improve employee satisfaction.

Get Expert Help with an AI Game Plan

We are committed to helping you navigate the complexities of AI. We can assist you with leveraging its potential to drive your business forward. 

Contact us today to discuss how we can support your AI journey.

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This Article has been Republished with Permission from The Technology Press.

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Guide to Smart Windows 11 Settings to Boost Your Productivity

The newest Windows OS is fast gaining ground on Windows 10. As of August 2024, Windows 11 had over 31% of the Windows market share. That is bound to increase fast as Windows 10 retires in 2025.

Already upgraded to the new operating system or planning to soon? Then, you’ll love these tips on optimizing your Windows 11 experience. Windows 11 offers several great features. But you must use them to gain the productivity boost.

Let’s jump into some of the most effective settings and tools that can transform your daily workflow.

1. Start Menu Customization

The Start Menu might seem less important than other features. But it’s your gateway to all the applications and settings on your computer. It’s used all the time to open apps, search, and more. This makes it a huge potential productivity enhancer.

Customizing your Start Menu can save you time and clicks. Here are a few ideas:

  • Pin Frequently Used Apps: Right-click on any app and select “Pin to Start.” This keeps your most-used applications just a click away.
  • Organize into Folders: Drag and drop apps on top of each other to create folders. Label these for easy identification.
  • Adjust Start Menu Layout: Go to Settings > Personalization > Start. Here, you can choose which folders appear on Start and adjust the layout to suit your needs.

2. Virtual Desktops

Virtual desktops allow you to organize your workspace. You can separate different tasks into distinct desktops. For example, one for work and one for personal.

  • Create a New Desktop: Click on the Task View button on the taskbar or press Win + Tab. Click on “New Desktop” to create a new virtual space.
  • Switch Between Desktops: Use Ctrl + Win + Left/Right Arrow to switch between desktops.

3. Snap Layouts and Snap Groups

Snap Layouts and Snap Groups are powerful tools for multitasking. They snap windows into position for side-by-side work. Start using them. You’ll notice a big reduction in time-consuming app-switching.

  • Use Snap Layouts: Hover over the maximize button on any window to see available snap layouts. Choose a layout to snap the window into place.
  • Create Snap Groups: Snap windows into a layout. Windows 11 remembers the group. Hover over the taskbar icons to see and restore the snap group.

4. Focus Assist

Focus Assist helps you stay focused by minimizing distractions.

  • Enable Focus Assist: Search “Focus” from the taskbar search and click Focus Settings. Choose your options, and click to start a session.
  • Set Automatic Rules: Configure automatic rules to enable Focus Assist during specific times. For example, when duplicating your display or when playing a game.

5. Widgets

Widgets provide quick access to personalized content like news, weather, calendar, and more.

  • Access Widgets: Click on the Widgets icon on the taskbar or press Win + W.
  • Customize Widgets: Add or remove widgets. Adjust their size and position to suit your preferences.

6. Taskbar Customization

A well-organized taskbar can significantly enhance your productivity. Tired of looking at icons you never use? Hide them to get them out of your way. This reduces distractions and helps you find what you need faster.

  • Pin Apps to Taskbar: Right-click on any app and select “Pin to taskbar” for quick access.
  • Adjust Taskbar Settings: Right-click on the taskbar and choose “Taskbar settings.” Here, you can customize taskbar behaviors. Such as hiding it in desktop mode or showing badges on taskbar buttons.

7. Keyboard Shortcuts

Keyboard shortcuts can save you a lot of time. Once you learn your favorites, using them will be like second nature. Here are some essential ones:

  • Win + E: Open File Explorer.
  • Win + I: Open Settings.
  • Win + D: Show or hide the desktop.
  • Win + L: Lock your PC.
  • Alt + Tab: Switch between open apps.

8. Power and Battery Settings

Optimizing power and battery settings can extend your device’s battery life. It can also improve performance. Knowing these adjustments is super helpful if you’re without a power connection for a while.

  • Adjust Power Mode: Go to Settings > System > Power & battery. Choose a power mode that balances performance and battery life.
  • Battery Saver: Enable Battery Saver to extend battery life. Use it when your device is running low or you’re away from power for an extended time. 

9. Storage Sense

Storage Sense helps you manage disk space by automatically deleting unnecessary files.

  • Enable Storage Sense: Go to Settings > System > Storage. Turn on Storage Sense and configure it to run automatically.
  • Configure Cleanup Schedules: Set up schedules for several tasks. Such as deleting temporary files, emptying the recycle bin, and removing unused files.

10. Accessibility Features

Windows 11 includes several accessibility features that can enhance your productivity.

  • Magnifier: Use the Magnifier tool to zoom in on parts of your screen. Press Win + Plus to activate it.
  • Narrator: Enable Narrator to read text on your screen aloud. Go to Settings > Accessibility > Narrator.
  • High Contrast Mode: Improve visibility by enabling high contrast mode. Go to Settings > Accessibility > High contrast.

Looking for More IT Productivity Tips?

Our team of tech experts has many other productivity tips to share. If you’re looking to optimize your workflow, please don’t hesitate to reach out to us.

Contact us today to schedule a chat about productivity enhancers.

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This Article has been Republished with Permission from The Technology Press.

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Protect Yourself: 8 Steps to Take When You Get a Notice Your Data Was Breached                 

When it happens, you feel powerless. You get an email or letter from a business saying someone breached your data. It happens all too often today.

Data breaches happen at banks, online sites like Facebook, and ecommerce stores. Not only that, but governments are also victims. This leaves things like your address, SSN, and credit card details exposed to thieves. 

A business getting hacked is something you have little control over. But you can take important steps afterwards. We’ve outlined the most important things to do below. These steps can help you mitigate the financial losses.

Change Your Passwords

The very first thing you should do is change your passwords. Change the password for the service that sent you the breach notification first. Then, change it for any logins using the same password. 

This is one of the reasons it’s a best practice to use unique logins for every site. Many people get in the habit of using the same password in several places. This leaves more than the single breached login at risk. Use a password manager to help you create strong passwords. You only need to remember one to access all the others.

Enable Multifactor Authentication (MFA)

Multifactor authentication can keep accounts secure, even if a hacker stole the password. Enable it for the breached service. Then, ensure you have MFA activated for all other logins, where possible. MFA is also called two-factor authentication or two-step verification.

Common forms of MFA are:

  • Text message
  • Authentication app
  • Security key

Check Your Bank Accounts

If payment card details were breached, check bank accounts. You’ll want to watch these for several weeks for fraudulent charges. Report the breach to your bank to have them issue you a new card, if needed.

Notify your bank about the 3rd party data breach. This can help keep you from being held responsible for fraudulent charges. It’s good to get out ahead of it. Your bank can then help you with appropriate steps to avoid fraud.

Freeze Your Credit

Online criminals will often sell breached personal details. These details can enable someone to take out credit in your name. Contact the three credit agencies. They each have ways to freeze your credit to protect you. You can do this right on their websites.

The three credit agencies are: 

Carefully Review the Breach Notification

It’s important to understand exactly how the data breach may impact you. Review the notice you received. Additionally, look for updates on the company website.

These are the things you should be looking for:

  • The type of data exposed (passwords, card numbers, etc.)
  • What reparations the company is making (e.g., credit monitoring)
  • Any instructions given to secure your account

Regularly check the company’s website. Often, they don’t immediately know how far reaching the breach is. You may check back later and find out other types of sensitive data were exposed.

Get Good Cybersecurity Protections

Make sure you protect your device and network. There are some simple tools you can use to beef up personal device security. These include:

  • A good antivirus/anti-malware program
  • DNS filtering to block malicious sites
  • Email spam filtering for phishing

Another good protection you can use is a VPN. This helps mask your traffic. It is especially helpful if you’re using a public Wi-Fi. VPNs are easy to use. You can use VPNs for both computers and mobile devices.

Be On the Lookout for Phishing Scams

Emails are often exposed in data breaches. This means you may receive an uptick in phishing emails. Phishing is very convincing since criminals have AI at their disposal. Phishing emails often are hard to spot from the real thing.

Stay ultra-aware of any unexpected emails. Follow best practices to avoid becoming a phishing victim:

  • Hover over links to see them
  • Go to websites directly. Don’t click email or SMS links
  • Beware of unknown senders
  • Watch for phishing on social media and text messages
  • When in doubt, double check through an official source

Make Sure to Update Software & Systems

Hackers often exploit unpatched vulnerabilities. How do you get unpatched vulnerabilities? Most times it’s from failing to keep software updated.

Make sure to update your device operating system. Update all apps or software on your devices. Update firmware for routers and printers. Update firmware for smart devices. 

There are so many updates we need to do with our electronics. Automating your updates is a good way to stay protected.

Managed Security Services You Can Count On

Managed services can keep you protected at work and home. Need help improving device security? We’ll be happy to discuss our options.

Contact us today to schedule a chat about device security.

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This Article has been Republished with Permission from The Technology Press.

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How Can Small Businesses Embrace the Cashless Revolution? 

The world has gone digital. We see it everywhere people shop for goods and services. Cash, check, or debit used to be the norm. Now, there are payment wallets that people expect businesses to accept. They include things like Apple Pay, Google Pay, PayPal and more.

Small businesses need to keep pace with these new methods of payment. It’s essential to adapt to stay competitive. You can easily lose business if people can’t pay the way they like.

As a trusted managed IT service provider, we’re here to help. Many of our clients are navigating this shift to cashless wallets. We’ll help you find solutions to ensure your business thrives in the cashless era.

Why Go Cashless?

It’s not just about convenience; it’s about meeting customer expectations. People want fast, easy, and secure payment options. The pandemic accelerated this trend. Now, consumers expect businesses to offer digital payments in several forms.

Here’s why going cashless is crucial:

  • Customer convenience: Offer your customers the payment methods they prefer. People want to tap and go with their favorite digital wallet.
  • Faster transactions: Reduce wait times and improve the shopping experience. You can reduce long lines. This helps you attract more customers.
  • Enhanced security: Cut the risks associated with handling cash. Employee theft can be mitigated. There is also less cash handling at the end of the shift. This leads to a safer environment.

Forty-six percent of US respondents have used a form of contactless payment in the last 7 days. That number is 80% for the UK and 69% for Australia.

Benefits of Cashless Payments

Going cashless isn’t just about adapting; it offers real advantages. These advantages can mean more business for you. This factor helps pay for any expense to set up cashless systems.

  1. Improved Customer Experience: Make it easier for your customers to pay. They’ll come back for more. You stand out to them as flexible. You also make their life easier if they can pay how they like.
  2. Fewer Cashiers Needed: Moving lines faster can mean you need fewer checkouts. You can reduce staffing demands by embracing self-check-out as well.
  3. Open New Payment Avenues: Open up app purchasing capabilities. Customers can pay before they even walk in the door. You reduce the burden on your team. When things are handled digitally, you lower needed administrative tasks.

Key Steps to Go Cashless

Ready to make the switch to a more cashless business? Want to embrace new forms of digital payments? Here’s a step-by-step guide to help you get started.

Step 1: Choose the Right Payment Solutions

Select payment methods that align with your customers’ preferences. Do your research by sending customers a survey. Start with the three most popular methods. You can then branch out from there.

Make sure to check transaction fees. You want to keep those in mind as you add new payment options. You may need to upcharge for a certain payment service. Or you may find a wallet is cheaper for you to take than a traditional card.

Step 2: Educate Your Customers

Let customers know about your new cashless options. Offer incentives to encourage adoption. Get the word out over social media and through any mailing lists you have. Do this regularly and often. People’s attention spans are short these days. 

Keep a payment options post in your social media rotation. Also, include acceptable payment options on invoices. You may attract new business as word spreads among friends and family.

Step 3: Strengthen Security Measures

Protect your business and customers from fraud with robust security measures. Make sure your point-of-sale devices are on a secure network. Use strong passwords and MFA to protect system logins.

Step 4: Watch Transactions and Customer Trends

 A nice thing about cashless systems is that they generate helpful data. Analyze data to optimize your payment processes and identify opportunities. You can gain detailed insights into things like:

  • What payment methods are most popular
  • The services and products make you the most money
  • The most popular times of day for customer traffic

Step 5. Plan for the Future

Stay updated on payment trends and be prepared to adapt as needed. Add new ones that seem to be picking up steam. Continue to survey customers on their favorite payment options. You can often get your best ideas from customer feedback. 

Need Some Help Embracing Digital Payment Systems?

The cashless revolution is here. It’s time for small businesses to embrace it. By adopting digital payments, you can enhance your customer experience as well as improve efficiency and reduce costs. 

As your trusted IT partner, we’re here to support you every step of the way. Let’s make the transition to cashless payments a seamless one for your business.

Reach out by phone or email to schedule a chat today.

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This Article has been Republished with Permission from The Technology Press.

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Watch Out for Google Searches – “Malvertising” Is on the Rise!  

There are many types of malware. One of the most common is called “malvertising.” It crops up everywhere. Including social media sites and websites. You can also see these malicious ads on Google searches.

Two things are making malvertising even more dangerous. One is that hackers use AI to make it very believable. The other is that it’s on the rise, according to Malwarebytes. In the fall of 2023, malvertising increased by 42% (month over month).

It’s important to inform yourself about this online threat. Knowledge is the power to protect yourself. Especially when it comes to malicious cybercriminals. Below, we’ll help you understand malvertising. We’ll also give you tips on identifying and avoiding it.

What Is “Malvertising?”

Malvertising is the use of online ads for malicious activities. One example is when the PlayStation 5 was first released. It was very hard to get, which created the perfect environment for hackers. Several malicious ads cropped up on Google searches. The ads made it look like someone was going to an official site. But instead, they went to copycat sites. Criminals design these sites to steal user credentials and credit card details.

Google attempts to police its ads. But hackers can often have their ads running for hours or days before they’re caught. These ads appear just as any other sponsored search ad on Google.

Google is not the only site where malvertising appears. It can appear on well-known sites that have been hacked. It can also appear on social media feeds.

Tips for Protecting Yourself from Malicious Online Ads

Review URLs Carefully

You might see a slight misspelling in an online ad’s URL. Just like phishing, malvertising often relies on copycat websites. Carefully review any links for things that look off.

Visit Websites Directly

A foolproof way to protect yourself is not to click any ads. Instead, go to the brand’s website directly. If they truly are having a “big sale,” you should see it there. This tip is useful for all types of phishing. Just don’t click those links and go to the source directly.

Use a DNS Filter

A DNS filter protects you from mistaken clicks. It will redirect your browser to a warning page if it detects danger. DNS filters look for warning signs. They, then block dangerous sites. This can keep you safe even if you accidentally click a malvertising link.

Do Not Log in After Clicking an Ad

Malvertising will often land you on a copycat site. The login page may look identical to the real thing. One of the things phishers are trying to steal is login credentials. They can get big money for logins to sites like Netflix, banks, and more.

If you click an ad, do not input your login credentials on the site. Even if the site looks legitimate. Go to the brand’s site in a different browser tab.

Don’t Call Ad Phone Numbers

Phishing can also happen offline. Some malicious ads include phone numbers to call. Unsuspecting victims may not realize fake representatives are part of these scams. Seniors are often targeted with malvertising scams. They call and reveal personal information to the person on the other end of the line.

Just say no to calling numbers in online ads. If you find yourself on a call, do not reveal any personal data. Just hang up. Remember, this is an elaborate scam. These people prey on triggers like fear. They also work to gain your trust.

Don’t Download from Ads

“Get a free copy of MS Word” or “Get a Free PC Cleaner.” These are common malvertising scams. They try to entice you into clicking a download link. It’s often for a popular program or freebie. The link actually injects your system with malware. The hacker can then do further damage.

Never click to download anything from an online ad. If you see an ad with a direct download link, it’s often a scam.

Warn Others When You See Malvertising

If you see a suspicious ad, warn others. This helps keep your colleagues, friends, and family more secure. If you’re unsure, try a Google search on the ad. You’ll often run across scam alerts confirming your suspicion. 

It’s important to be smart and arm yourself with knowledge. You can then share this with others. Foster this type of cyber-aware community. It helps everyone ensure better online security as well as get alerted of new scams cropping up.

Improve Your Online Security Today

Is your device up to date with security patches? Do you have a good anti-malware solution? Is DNS filtering installed to block dangerous websites?

If you’re not sure of any of those questions, contact us. Our cybersecurity experts are here. We’ll help you find affordable solutions to secure your online world.

Give us a call or email to schedule a chat about online security.

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This Article has been Republished with Permission from The Technology Press.

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Cyber Experts Say You Should Use These Best Practices for Event Logging

Today’s businesses are no stranger to the word cybersecurity. They are facing a growing wave of cyberattacks. These come from ransomware to sophisticated phishing schemes. How do you stand ahead of these threats? A strong cybersecurity strategy is essential. One crucial component of this strategy is event logging. It’s one that not every business owner is aware of.

Think of event logging as a digital detective. What does tracking activities and events across your IT systems do? It helps you spot potential security breaches and respond swiftly. As your managed IT service provider, we’re committed to helping you. We can help you understand the importance of event logging as well as how to put in place best practices to safeguard your network.

What Is Event Logging?

Event logging is the act of tracking all events that happen within your IT systems. “Event” can be many different things, such as:

  • Login attempts
  • File access
  • Software installs
  • Network traffic
  • Denial of access
  • System changes
  • And many others

Event logging means to track all these and add a time stamp. This provides a robust picture of what is going on in your IT ecosystem. It’s through that ongoing picture that you can detect and respond to threats promptly.

Why is it critical to track and log all these events?

  • Detect suspicious activity by monitoring user behavior and system events.
  • Respond quickly to incidents by providing a clear record of what happened in a breach.
  • Meet regulations that require businesses to maintain accurate records of system activities.

Best Practices to Use Event Logging Effectively

Event logging is most effective when you follow best practices. Here are some standard guidelines to follow. These are helpful if you’re just starting out as well as for those improving existing event-logging processes.

Log What Matters Most

Let’s be honest: You don’t need to track every digital footstep.  Logging every single action on your network can create a mountain of data that’s hard to sift through. Instead, focus on the events that truly matter. These are those that can reveal security breaches and compliance risks.

The most important things to log are:

  • Logins and Logouts: Keep tabs on who’s accessing your systems and when. This includes failed attempts, password changes, and new user accounts.
  • Accessing Sensitive Data: Track who’s peeking at your most valuable information. Logging file and database access helps spot unauthorized snooping.
  • System Changes: Keep a record of any changes to your system. Including software installations, configuration tweaks, and system updates. This helps you stay on top of changes and identify potential backdoors.

Event logging is much more manageable when you start with the most critical areas. This also makes it easier for small businesses.

Centralize Your Logs

Imagine trying to solve a puzzle with pieces scattered across different rooms. It’s chaos! That is what happens when you try to work with several logs for different devices and systems. Centralizing your logs is a game-changer. A Security Information and Event Management (SIEM) gathers logs in one place. This includes those from various devices, servers, and applications.

This makes it easier to:

  • Spot patterns: Connect the dots between suspicious activities across different systems.
  • Respond faster: Have all the evidence you need at your fingertips. This is helpful when an incident strikes.
  • Get a complete picture: See your network as a whole. This makes it easier to identify vulnerabilities.

Ensure Logs Are Tamper-Proof

It’s important to protect your event logs! Attackers love to cover their tracks by deleting or altering logs. That’s why it’s vital to make your logs tamper-proof.

Here are some tips:

  • Encrypt your logs: Lock them down with encryption. This makes them unreadable to unauthorized eyes.
  • Use WORM storage: Once a log is written, it’s locked in place, preventing changes or deletions.
  • Use strong access controls: Limit who can see and change your logs to trusted personnel only.

Tamper-proof logs provide an accurate record of events even if a breach occurs. They also keep the bad guys from seeing all your system activity tracking.

Establish Log Retention Policies

Keeping logs forever isn’t practical (or always necessary). But deleting them too soon can be risky, too. That’s why you need clear log retention policies. 

Here are some things to consider:

  • Compliance requirements: Some industries have specific rules about how long to keep logs.
  • Business needs: How long do you need logs to investigate incidents or for auditing?
  • Storage capacity: Make sure your log retention policy doesn’t overwhelm your storage.

Strike the right balance with retention. You want to ensure you have the data you need without sacrificing performance.

Check Logs Regularly

Event logging is only as good as your ability to use it. Don’t “set and forget” your logs. You should check them regularly. This helps you spot anomalies and identify suspicious patterns. It also helps you respond to threats before they cause serious damage. Use security software to help automate this process.

Here’s how to do it effectively:

  • Set up automated alerts: Get notified immediately of critical events. Such as failed logins or unauthorized access.
  • Perform periodic reviews: Dive into your logs regularly. Look for patterns that might show a threat.
  • Correlate events: Use your SIEM to connect the dots between different activities. It can reveal more complex attacks.

Need Help with Event Logging Solutions?

As a trusted managed IT service provider, we’re here to support you. We can help you install these practices and ensure your business stays protected.

Give us a call or email to schedule a chat.

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This Article has been Republished with Permission from The Technology Press.

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7 Great Examples of How AI is Helping Small Businesses

Artificial Intelligence is no longer a technology reserved for companies with big budgets. Today, small businesses can access AI tools that help in several ways. Such as streamlining operations, improving customer experiences, and boosting profits. 

The rise of affordable AI solutions has opened the door for small businesses. They can leverage these powerful technologies without spending a fortune. This post will explore seven great examples of how to use AI to succeed in a competitive market.

1. Streamlining Customer Support with AI Chatbots

Small businesses often struggle with limited customer service resources. AI-powered chatbots provide a cost-effective solution. They automate responses to common customer inquiries. And can sound less robotic than non-AI chatbots.

Here are a couple of ways AI chatbots add value to small businesses.

Reducing Response Times

AI chatbots can handle several conversations at once. This significantly reduces customer wait times. Chatbots work 24/7, ensuring support is always available. This removes the burden on human agents. It also customers with quick answers to their questions.

Enhancing Customer Experience

AI chatbots are becoming more sophisticated. They can engage in natural, human-like conversations. Small businesses can offer high-quality service without increasing overhead costs.

2. Improving Marketing with AI-Powered Analytics

Marketing is crucial for small businesses but can be time-consuming and costly. AI-powered analytics tools help businesses make smarter decisions. They provide insights based on customer behavior, preferences, and trends.

Targeted Advertising

AI can analyze customer data to create highly targeted ad campaigns. They help ensure that businesses spend marketing budgets efficiently. This increases return on investment (ROI).

Predicting Customer Trends

AI uses predictive analytics to forecast future trends based on historical data. This enables small businesses to adjust their strategies in real time. With AI, companies can adapt quickly, maximizing their reach and impact.

3. Automating Routine Tasks with AI Tools

Small business owners often juggle many roles. This includes managing inventory and handling customer inquiries. AI can help by automating repetitive, time-consuming tasks.

Scheduling and Calendar Management

AI tools can automate scheduling. This includes client meetings, appointments, or team collaboration. You can integrate AI with email platforms and calendars. This saves time and reduces the risk of human error.

Invoice and Expense Management

Managing finances is another area where AI excels. AI-driven accounting tools can automate invoicing, track expenses, and more. This reduces the administrative burden on small business owners. It also ensures financial data is accurate and up-to-date.

4. Enhancing Inventory Management with AI Forecasting

Managing inventory is a critical aspect of running a small business. Overstocking can lead to increased costs. Understocking results in missed sales opportunities. AI can help balance inventory levels by accurately predicting demand.

Demand Forecasting

AI algorithms analyze historical sales data. As well as seasonality and market trends to predict future demand. This allows small businesses to order the right amount of inventory. This reduces waste and ensures they always have what customers need. 

Automating Reordering

AI can also automate the reordering process. It can set triggers when stock levels reach a certain threshold. This ensures that companies replenish inventory before items run out.

5. Personalizing Customer Interactions with AI

Personalized experiences are key to customer loyalty. AI tools can analyze customer data and provide insights. These insights enable businesses to tailor their interactions, making customers feel valued.

Companies that use personalization can generate as much as 40% more revenue.

Personalized Product Recommendations

AI-powered recommendation engines analyze customer preferences and past purchases. They use these to suggest products that are most likely to appeal to them. This can lead to increased sales and improved customer retention.

Customized Email Marketing

AI can also help businesses create personalized email marketing campaigns. It can segment customers based on their behavior, preferences, and purchasing history. AI tools can then generate tailored email content.

6. Enhancing Recruitment and HR Processes with AI

Hiring the right employees is critical but often a time-consuming process. AI tools can streamline recruitment and human resource (HR) processes. It helps businesses find the right talent more efficiently.

Screening Resumes

AI-driven recruiting tools can quickly scan resumes. This reduces the time spent manually reviewing applications. It allows business owners to focus on interviewing top candidates. 

Predicting Employee Performance

AI can analyze employee data to predict which candidates are likely to succeed. This ensures that new hires are a good fit. It also reduces turnover and improves productivity.

7. Securing Data with AI-Powered Cybersecurity

Cybersecurity is a growing concern for small businesses. They often lack the resources to install robust security measures. AI-powered tools can help protect sensitive data from cyber threats. This ensures the safety of both business and customer information.

Detecting Anomalies

AI can check systems in real-time. It can detect anomalies that show potential security threats. AI tools provide early warnings. This allows businesses to respond quickly and prevent breaches.

Automating Threat Responses

Some AI-powered cybersecurity tools can automatically respond to threats. Such as isolating affected systems or blocking malicious traffic. This reduces the risk of data breaches and minimizes downtime.

Streamline AI Integration for Your Business Success

Now is the time to explore how AI can help your company succeed. Our business technology experts can help.


Reach out today to schedule a chat about leveraging AI to improve your bottom line.

Featured Image Credit

This Article has been Republished with Permission from The Technology Press.

Exciting News: We’re Partnering with HPE and HPE Aruba Networks!

We’re thrilled to announce our new partnership with Hewlett Packard Enterprise (HPE) and HPE Aruba Networks! This collaboration allows us to deliver cutting-edge technology solutions and networking innovations that will enhance your business operations and improve your overall IT infrastructure.

Why This Partnership Matters

At Structura Technology, we’re committed to providing our clients with the best technology solutions available. By teaming up with HPE and HPE Aruba Networks, we can leverage their industry-leading products and services to deliver enhanced performance, security, and flexibility for your organization. This partnership aligns perfectly with our mission to empower businesses through innovative IT solutions.

What This Means for You

  1. Access to Advanced Technology
    HPE’s robust portfolio includes powerful servers, storage solutions, and cloud services. With HPE Aruba Networks, we can offer state-of-the-art networking solutions that ensure secure, high-performance connectivity for your organization.
  2. Enhanced Network Security
    As cybersecurity threats continue to evolve, having a reliable network security framework is more critical than ever. With HPE Aruba’s advanced security features, you can protect your data and ensure that your network is safeguarded against potential threats.
  3. Scalability and Flexibility
    As your business grows, your IT infrastructure needs to adapt. Our partnership with HPE allows us to provide scalable solutions that can grow with you, ensuring you always have the resources you need to succeed.
  4. Expert Support and Guidance
    With our deep expertise and HPE’s cutting-edge technology, you’ll benefit from unparalleled support and guidance. Our team is here to help you navigate your IT challenges and implement solutions tailored to your specific needs.

Join Us on This Exciting Journey!

We are excited about the possibilities this partnership brings. Together with HPE and HPE Aruba Networks, we’re committed to driving innovation and providing you with the tools and resources you need to thrive in today’s competitive landscape.

Stay tuned for upcoming announcements and insights as we roll out new services and solutions powered by HPE and HPE Aruba Networks. If you’re interested in learning more about how this partnership can benefit your organization, don’t hesitate to reach out to our team!

Thank you for being a valued part of our community. Here’s to new beginnings and exciting opportunities ahead!

Contact us to get started.

Exploring Synology NAS: The Ultimate Storage Solution

In today’s digital age, managing and storing vast amounts of data is a challenge that individuals and businesses alike face. Whether it’s photos, videos, documents, or application data, having a reliable and efficient storage solution is essential. This is where Synology Network Attached Storage (NAS) comes into play. In this blog post, we’ll dive into what Synology NAS is, its features, benefits, and why it might be the perfect solution for your storage needs.

What is Synology NAS?

Synology NAS is a powerful, user-friendly storage solution that connects to your network, allowing multiple users and devices to access and share data seamlessly. Unlike traditional external hard drives, a NAS provides a centralized location for data storage that is accessible from anywhere, as long as there’s an internet connection. This makes it ideal for both home users and businesses looking for a robust data management solution.

Key Features of Synology NAS

  1. Data Redundancy and Protection: One of the standout features of Synology NAS is its RAID (Redundant Array of Independent Disks) support. This technology allows users to combine multiple hard drives into a single unit, providing data redundancy. In the event of a drive failure, your data remains safe and accessible.
  2. User-Friendly Interface: Synology’s DiskStation Manager (DSM) offers a clean, intuitive interface that makes it easy to manage your storage, files, and applications. Even users with minimal technical expertise can navigate through settings, set up backups, and access files.
  3. Remote Access: With Synology NAS, you can access your data from anywhere in the world. The built-in QuickConnect feature allows users to connect remotely without the need for complex port forwarding or dynamic DNS settings.
  4. Multimedia Management: Synology NAS is an excellent choice for media enthusiasts. It includes applications for photo management, video streaming, and music organization, making it easy to store and enjoy your media collections.
  5. Comprehensive Backup Solutions: Synology NAS provides a variety of backup options, including scheduled backups, cloud synchronization, and support for external devices. This ensures that your data is always secure and up to date.
  6. Scalability: As your data storage needs grow, Synology NAS systems can easily scale. You can add more hard drives or expand your system without significant hassle, making it a future-proof investment.

Benefits of Using Synology NAS

  • Centralized Storage: With Synology NAS, all your data is stored in one location, making it easy to manage and share files among family members or team members.
  • Cost-Effective: Compared to traditional storage solutions, Synology NAS offers a more economical way to store large amounts of data without recurring costs like cloud storage subscriptions.
  • Enhanced Collaboration: For businesses, Synology NAS promotes collaboration by allowing multiple users to access and edit files simultaneously, streamlining workflows.
  • Data Security: With built-in security features such as encryption, antivirus protection, and automatic backups, Synology NAS ensures your data is safe from unauthorized access and potential loss.

Conclusion

In an era where data is constantly growing, having a reliable storage solution is more critical than ever. Synology NAS stands out as a versatile, powerful, and user-friendly option for individuals and businesses alike. Whether you’re looking to store family photos, manage a growing business’s data, or set up a multimedia hub at home, Synology NAS has you covered.

If you’re considering a NAS solution, exploring the various Synology models can help you find the perfect fit for your needs. With its combination of performance, ease of use, and robust features, Synology NAS is a worthy investment that can simplify your digital life.

Ready to take control of your data storage? Discover what Synology NAS can do for you today!

Unlocking Potential: How Value-Added Resellers Benefit Small Businesses

In today’s fast-paced digital landscape, small businesses face the dual challenge of staying competitive while managing limited resources. For many, the solution lies in partnering with Value-Added Resellers (VARs). These intermediaries don’t just sell products; they enhance them, providing a suite of services that can drive growth and efficiency. Here’s how small businesses can reap the rewards of working with VARs.

Customized Solutions for Unique Needs

Every small business is unique, with specific challenges and goals. VARs excel in tailoring solutions that fit these individual needs. Instead of a one-size-fits-all approach, VARs assess your business requirements and recommend products and services that align perfectly with your objectives. This customization ensures that you’re not just purchasing technology, but acquiring a solution that drives real value.

Expert Guidance and Support

Small businesses often lack the IT expertise that larger firms possess. VARs bring that expertise to the table, offering invaluable insights and support. They can help you navigate the complexities of technology choices, ensuring that you’re not overwhelmed by options. From implementation to ongoing support, VARs act as a trusted advisor, enabling small businesses to make informed decisions.

Cost Efficiency

Budget constraints are a reality for many small businesses. VARs help maximize your investment by bundling products and services that reduce costs over time. They often have access to discounts and deals that might not be available to individual businesses. Furthermore, by providing integrated solutions, VARs can help streamline operations, leading to further cost savings.

Enhanced Productivity

With the right tools and support, small businesses can significantly boost productivity. VARs provide solutions that integrate seamlessly with existing processes, minimizing disruptions. Whether it’s implementing new software, upgrading hardware, or automating processes, VARs enable businesses to operate more efficiently, freeing up time for strategic initiatives.

Training and Onboarding

Technology can be daunting, especially for small teams. VARs often include training as part of their services, ensuring that your staff is equipped to make the most of new tools. This not only enhances user adoption but also maximizes the return on investment in technology. A well-trained team is more confident and productive, which is crucial for small business success.

Scalability for Future Growth

As small businesses grow, their technology needs evolve. VARs provide scalable solutions that can grow with your business. This means you can start with what you need now and expand or upgrade as your requirements change. This flexibility is essential for small businesses aiming for growth without the burden of frequent, costly technology overhauls.

Access to Innovative Technologies

Staying competitive often means adopting the latest technologies, which can be challenging for small businesses with limited resources. VARs are typically well-versed in the latest trends and can introduce small businesses to cutting-edge solutions. This access can open doors to new opportunities, keeping your business ahead of the curve.

Conclusion

For small businesses looking to thrive in a competitive environment, partnering with a Value-Added Reseller can be a game-changer. From customized solutions and expert support to cost savings and access to the latest technologies, VARs empower small businesses to achieve their goals more efficiently. As you consider your business strategy, think about how a VAR could play a pivotal role in your growth journey. By leveraging their expertise, you can unlock your business’s full potential and focus on what truly matters: building your brand and serving your customers.